More wins for Big Kahuna
We were delighted to take home the People's Choice vote for our work on Lexus ES' 'Driven by Intuition' Campaign.
We worked closely with the creatives and production team, alongside Big Buoy, to create flawless unions of post-production and sound elements.
Big Kahuna's music composer, Nick Olsouzidis, says, “From the moment I saw the early offline edits, I realised this was not going to be your traditional car ad. The film had a dream-like quality to it and I wanted the music to convey a similar emotion. The challenge lay in creating a piece whereby the viewer reaches their own emotional destination in 60 seconds. The dream-like feel of the sequence as opposed to a linear narration of events contributes to the objectives of the creatives and the AI script algorithm. Overall, an amazing project to be a part of.”
Sound designer and head of audio, Scott Little, adds, “Matthew [editor at Big Chop] and I started working together very early on during the edit process, which is the ideal position to be in as a sound designer. Working from an entirely mute picture, I started laying the foundation to help tell the story of the cars’ journey. It was vital for the sound to bring the car to life, giving the machine emotion to help drive the story.
“Nick and I also worked very closely throughout the entirety of the project. The beauty in this is that we have created a soundtrack which is cohesive - both sound and music working as one, complimenting each other and blurring the lines between the two elements. This was an integral part of the process for us. It’s been a thoroughly enjoyable project to be a part of and the luxury of having the edit, sound, and music all working together from the early stages has been truly satisfying.”